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Does the collision of business needs have your head spinning?
It's time to recode your strategy
Pinpoint Exactly WHAT your business NEEDS from you NEXT!
We are Business Architects, ready to dig in and help
Billy Bush
Founding Partner @ Recode Strategy
We work to bring about clarity and confidence in your unique strategy and approach by stress-testing and breaking down high level ideas into bite-sized chunks while supporting it with a base of financial and performance transparency, filling in the knowledge gaps that every business has
"If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent -- but there's no way to address all of them at once. The result? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things."
- Mike Michalowicz, Fix This Next
Businesses fail because they are doing the wrong thing -
or even the right thing at the wrong time
A business may have a debt issue or a margin issue. A business could have an employee engagement problem or a client engagement problem. A business could have all of these at once. But even in a scenario where a business needs triage, we must always fix it by addressing its most Vital Need first. By pinpointing the Vital Need and fixing that next, we will be doing the right thing at the right time. And that is the only way to grow a healthy business.
we are stuck in The survival trap
The experience is like this: We sense a problem, such as the lack of money at the company bank account. We react to the problem by immediately offering a discount in the hopes of drumming up sales. When that doesn’t work, we run an ad for a “rain maker” sales person. And when that fails we try doubling our prices. And on and on it goes. Problem = action. Random solution = reaction. And the whole time the problem may not have been sales related but efficiency related.
We stay stuck in a continual cycle of problems and quick fixes for the entire life of the business. In other words, we stay stuck taking two steps forward, but three steps back.
get an architect
Most businesses stay stuck because the owner or leader(s) is reacting to apparent issues instead of identifying the most important singular issue the business needs addressed. This is made particularly difficult with your own business as you can't "see the forest through the trees." And as it turns out, we are not biologically connected to our businesses like our bodies, so our instincts and "gut feelings" tend to be far less accurate than we'd like to admit. A trained and experienced 3rd party, without attachment to the business, is just the ticket to figuring out what you need to fix next. This extends to routine coaching and strategic discussions one on one as well as facilitating planning sessions with a group.
The process
1.
Discovery
Discovery is about getting to know your business. This generally includes a couple of calls, reviewing financial information, digging into the numbers and a review of your products/services/marketing/etc. This stage is define to be revealing and to uncover the realities of your business.
2.
Pinpoint
With all the information at our fingertips, we are able to home in on which stage your business is at and where your vital needs are. We can figure out exactly what you should fix next. Depending on what it is, this may become your company wide focus for the quarter.
3.
The Fix
Finally, we set to fixing it! In this case, we will work with you to outline your next steps toward a fix AND offer up recommendations from our network of experts and professionals who can help with your particular vital need. We will also make an accountability plan to follow up and ensure you actually get the fix in place as you plan it.
4.
Rinse & Repeat...
It doesn't stop with the fix. Now, its time to step back to the drawing board to start the process all over again - identify the next vital need, map out a solution, fix it, and repeat... We have options you can explore for continued support throughout this ongoing process.
About us
Recode Strategy was founded by Billy Bush. We are 1 of only 20 firms in the world certified as FOUNDING fixers with Fix This Next. We exist to help leaders navigate the chaos of business and escape the survivor trap. With over 30 years of combined experience in management and strategy from an array of industries as well as an insatiable curiosity, we look to bring the best possible solutions and support to every client we work with. We look to build long term relationships of trust where we can be open and vulnerable to learn together and solve the most challenging management and leadership problems.
The FTN Coaching Team
Billy Bush
Managing Partner @ Recode Strategy
Don't let the baby face fool you, Billy is an experienced strategist and coach with over 14 years working with companies ranging from interior designers to venture-backed technology startups. Beyond being a certified founding fixer, he is a Certified Human Performance Practitioner as well as a certified Scrum product specialist, and some may argue occasionally certifiable.
Brandon Allen
CEO of New Work Revolution
Coach & Speaker
Brandon is a business coach, speaker and strategist. He has never saved a baby from a burning building or scaled Mt. Everest. However, through years of running different operations, he has an uncanny knack for seeing other business owner’s vision and putting that into an actionable plan for success.